
FMCG and pharma have both been major laggards in this rally. Over last 12 months endign Jan 31, 2007, the FMCG sector is up 8%, while pharma sector is up 16%. Both have vastly underperformed the Sensex, which is up 42%.
So, these sectors which are basically items of everyday use, arent exciting investors so much. Markets are clearly hooked to growth stories, and at the moment, neither of these are growth stories.
However, it is interesting to note that within the two, pharma has still outperformed. This is despite the fact that pharma companies operate in a far more competitive environment than FMCG. What explains this?
The reason for pharma’s outperformance may lie in the way leading companies are conducting their business. Leading companies, mostly Indian, are strongly focussed on R&D now. They have also been very aggressive lately in adding new skills to their portfolio. Example: CRAMs, a new area which are come along in last 2 years or so, where many companies have built aggressively. Nicholas Piramal for example has done atleast 2 significant acquisitions to build capabilities and scale for CRAMs.
Pharma companies have also been very aggressive in market entry strategies, whether by acquiring abroad, or by tying with MNCs to enable them access in local markets.
In other words, pharma companies seem to be far more nimble, aggressive, and risk taking at this point. Pharma business is more risky too, compared to FMCG. But dont risk and reward go together? so long as management is atleast trying the right moves. In FMCG, managements seem to be far more risk averse, in particular in HLL, where they seems to be suffering a serious loss of entreprenerial drive.